Velocity Accepts Marc Benioff's CEO Challenge


March 20, 2018

For immediate release:

Velocity Joins the Pledge 1% Global Movement to Show Local Leadership in Philanthropy

Calgary, AB—Velocity Werx Ltd. (Velocity) announced today it has joined Pledge 1%, a global movement that encourages and empowers companies of all sizes to donate 1% of their staff time, product, profit, and/or equity to ANY charity of their choosing. Spearheaded by Atlassian, Rally, Salesforce, and Tides, Pledge 1% encourage companies to integrate philanthropy into the DNA of their businesses.

More than 1,500 companies in 40 countries have joined the movement, committing to pledge 1% of equity, product, profit or time to make a difference in communities around the world. CEO of Velocity, Trevor Perraton said, “We are excited to join the Pledge 1% community by pledging 1% of Profit, 1% of Product & 1% of Employee Time to charitable causes and we challenge all other local companies to do the same.”

“We believe Pledge 1% is a great step for businesses to become a force for good in the world,” said Ryan Martens, co-founder, EFCO & founder/CTO, Rally, now part of CA Technologies. “We applaud Velocity for committing a portion of their success to their community stakeholders and social impact.”

Moving forward, Perraton plans to give 1% of his business profits to the Cochrane & Area Humane Society. Fund Development Officer and Education Coordinator, Jaimie Anton, said, “We are excited that Velocity has decided to direct some of its profits and volunteer time toward our efforts. We are very fortunate to have the support of community members and businesses to help us provide a high level of care to our animals. Every dollar helps to support the animals under our care work towards finding their forever homes.” Perraton will also donate 1% of his time to his local community centre, Bearspaw Glendale Community Associations.

Dawn Fisher, Manager of On-Demand Admin at Velocity, will give 1% of her billable revenue profits and time to Mama’s for Mama’s, a charitable organization that supports mothers in crisis, and provides ongoing support to low-income Mamas and their kids.  As other people join Velocity they will be asked what non-profit organization(s) they wish to support going forward.  Fisher said, "It is completely up to them, and what they are passionate about, where they want their 1% + 1% + 1% to go towards".

Perraton said, “We joined the movement because not only do we believe that giving back to local communities is the right thing to do, it is also good business.” Fifty-nine percent of people are more likely to buy a product or service associated with a corporate-nonprofit partnership. Companies with giving programs have 2.3 times the employee retention rate. Companies with engaged employees see a 26% higher revenue per employee & 13% higher total returns to stakeholders (

 About Velocity Werx Ltd.

Velocity is a leading provider of Salesforce consulting and On-Demand Salesforce Administrator services to small & medium sized companies in North America.  Velocity is dedicated and trusted™ implementation consulting firm with clients in Canada and the United States. Being an industry leader in Salesforce innovation and creating operational efficiencies, we help our clients realize and accelerate their Salesforce implementation return on investment. Maintaining a socially conscious mindset, Velocity is a member of the Pledge 1% organization giving back 1% of its profits, 1% of its time & 1% of its products to non-profit organizations. To learn more about Velocity, visit

 About Pledge 1%

Pledge 1% is an effort spearheaded by Atlassian, Rally, Salesforce, and Tides to accelerate their shared vision around integrating giving back into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their communities because pledging a small portion of future success can have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit

 For more information, media may contact:

Trevor Perraton, Client Enablement Officer (CEO)
Velocity Werx Ltd.
P: 1.403.971.6349